Welcome to the world of  'Alana's Love'

Hey I'm Charlotte, the heart behind Alana’s Love. After planning my own wedding and experiencing the joy that lighting and styling can bring to a celebration, I wanted to help other couples create those magic moments too. With my background in design and a love of weddings, Alana’s Love was born, inspired by my daughter, Alana. 

When Alana was born, only one of us could work full-time due to childcare, so we turned that challenge into something beautiful. Alana became part of the inspiration for our name, and our mission to share love and light at special events. Over time, we’ve added even more personalised letters and styles to our collection while continuing to focus on quality, care and creativity. 

Since then, our family has grown even more and now with four amazing children who bring even more love into everything we do. As our family grew so did our business and Penelope's Parties was born, taking care of all things parties! We’ve also launched a new addition to our business: Twofold Tassels, a styling experience built for celebration that honours family, fun and unforgettable moments. 

Whether it’s weddings, anniversaries, birthdays, baby showers or any kind of celebration, we’re here to add personality, joy and light to your special day.